STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels. Star Plus' programming primarily consists of family dramas and telefilms.
When it was first launched on 21 February 1992, Star Plus was an English language television channel showing international content from the U.S., U.K and Australia, with Zee TV being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi language channel, with STAR World becoming the network's English language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found success in 2000 with Balaji Telefilms soaps such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kasautii Zindagii Kay, Kahiin to Hoga and also with BAG Films the TV Show Kumkum Ek Pyara Sa Bandhan.
In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows.
On June 14, 2010, following the Star Plus Parivaar Awards, Star Plus revealed its new logo. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. The new colour is a key component of the channel. The new theme is "Rishta Wahi Soch Nayi" meaning the relationships are still the same but our thought are new.
Star Plus HD along with Star Gold HD, Star Movies HD and Star World HD was launched on April 15, 2011. This channel carries the same schedule as Star Plus India with a different commercial feed and logo.