Colors, known as Aapka Colors in the U.S., is a Hindi language Indian general entertainment channel based in Mumbai, part of the Viacom 18 family, which was launched on July 21, 2008. The channel got a huge popularity just after its launch with Fear Factor - Khatron Ke Khiladi with Bollywood actor Akshay Kumar and due to its successful ratings, it received a top position among other Hindi general entertainment channels for a little while, such as Zee TV, Sony TV, STAR Plus, and Sahara One. The network has successfully completed its 1st year.
Currently, the channel is featuring a number of successful shows, such as Balika Vadhu, Uttaran, Na Aana Is Des Laado, and Laagi Tujhse Lagan. The channels' most popular show, Balika Vadhu has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch.
On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka Colors because of a clash with Colours TV. Amitabh Bachchan served as brand ambassador for the UK and USA launches.
Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010. On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the VIEWASIA subscription package. EPG tests began on 4 January 2010 using the 9XM stream, followed by Colors' own video and audio on 8 January. Initially the channel was available free-to-air and then subsequently was added to the VIEWASIA package on 19 April 2010. Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.